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WAAPITI INTEGRATES AUDIENCE MEASUREMENT AND TRIGGERED CONTENT

WAAPITI INTEGRATES AUDIENCE MEASUREMENT AND TRIGGERED CONTENT

Waapiti integrates Quividi's audience measurement and analytical system into its Digital Signage platform. Adding a video camera to the installation of digital signage, and integrating Quividi's Vidireports software with Waapiti's digital signage software, you get both information about the type of audience that is watching the screens, and do different content strategies based on audience segmentation.

OBJECTIVES AND OPERATION

The video camera collects different audience data information, which allows us to discover how the client behaves according to gender and / or age, or which target has looked more at a certain content.

WHAT WE CAN MEASURE AND ANALYZE

Audience measurement software as Quividi allow analyzing different audience data, which will give relevant information for later, if the client wishes, apply triggered content strategies.

The following data can be measured:

  • The gender
  • The age (Child / Young adult / Adult / Senior)
  • The mood (* Very happy / Happy / Neutral / Unhappy / Very unhappy)
  • Content views
  • Attention time

Once these data are collected, you can get conclusions as percentage of attentive by-passers (audience that watches our screens), and you can even go further, and contrast each other. For example, we can know how each target audience reacts according to content, or what attention time men / women provide in a given content.

TO WHOM IT'S DIRECTED

Audience measurement and analytics is a digital signage solution designed for different verticals that have needs to obtain information from their audience such as distribution chains, department stores, shopping centers and stores in general.

WHAT DO I DO WITH THE CONCLUSIONS?

The analyzed data allow us to find opportunities: discover how the client behaves or know who looks at the screen. In addition to data measurement, we can make communication strategies to these conclusions. Thus, the Waapiti

platform gives an added value to the data measurement, allowing triggered content according to these conclusions drawn. In this way, we take advantage of each impact showing content of real interest to our target.

Through segmentation, we improve the consumer shopping experience by offering personalized communication of our products and services.

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