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TMM Group or how to improve the customer experience in the point of sale #eShowBCN19

TMM Group or how to improve the customer experience in the point of sale #eShowBCN19

TMM Group returned in the 34 edition of #eShowBCN19 celebrated in 12 and 13 of March at Fira Barcelona. EShow is considered the biggest trade fair about e-commerce and digital marketing in Spain. In this edition, TMM Group was located in the 46 stand, in the space called Retail Solutions, where they offered a great number of solutions to improve the experience in the point of sale.

TMM Group team (Waapiti, Sonatsounds and BeAromic) have introduced the latest trends about digital communication and sensory marketing. They presented some solutions such as triggered content –segmented content through external signal or input-, allergens interactive catalogue and music concepts interactive catalogue developed by Sonatsounds and Waapiti.

The music concept catalogue is a tool to present and explain the work philosophy of Sonatsounds. They work with the musical client brief and then, the musicologist developed musical concepts and they create the brand sound identity. They convert customer values in a soundtrack.

With BeAromic, in the stand, we find out a challenge to test the sense of smell. We ask attendees if they are able to discern what the smell of our stand is. The stand of TMM Group was perfumed with a special scent: strawberries and cream.

One year again, we could enjoy the Fast Talk of Gemma Cuscó Alonso, CEO of TMM Group, who introduced and explained the tools to improve the customer experience at the point of sale: From customer experience to intimate experience.

The intimate experience was created to combine off-line and on-line. To be anticipated and triggered contents are essential to create this experience. In the same way, we should integrate smartphones to increase the value of off-line strategies.

“We should advance in the off-line because is the place where customer appraises our brand” commented Gemma Cuscó. Because one of the main objectives for this year is how we integrate technology to create and improve customer engagement in the point of sale.  

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