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Participation at the Tienda del Futuro in the Eshow Madrid 2017

Participation at the Tienda del Futuro in the Eshow Madrid 2017

On October 25 and 26, Waapiti participated in the Tienda del Futuro in the Eshow Madrid, the largest eCommerce and Digital Marketing fair in Spain. During the two days, the latest technology and sensory marketing solutions for the point of sale were presented.

At the Tienda del Futuro’s stand different TMM Group solutions (BeAromic, Waapiti and SonatSounds) applicable to any physical store or showroom were presented, some of them previously presented at the Eshow of Barcelona.

Attendees in the Tienda del Futuro discovered solutions adapted to different verticals and managed by the Waapiti content distribution platform: as interactive catalogs, queue management, content segmentation through sensors (motion, RFID, presence, gender detection camera); and music background integration.


During the fair, Gemma Cuscó attended the Smart Retail Summit by the Tienda del Futuro, a roundtable where the participants of this stand shared their ideas about the connection between the online and the offline.

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