Munich opens its flagship with LED panels
Munich has opened its store, located in the Glòries shopping center, with two LED panels in the shop window. The 75m2 store is located in a corner of the shopping center square and displays a 4 pitch led panel (1.5m wide and 2m high) in each front of the building.
The goal of these LED panels, installed on both fronts of the building of the Munich store, is brand communication and campaign promotion. To generate an impact and attractiveness from the different accesses to the shopping center, thanks to the good situation and the high brightness of the LED.
The Waapiti in-house department has developed the content strategy, as well as the production, creation and intelligent management of these contents, which is managed through the Waapiti digital signage platform.
In this project, it has been implemented the technology and musical contents of Sonatsounds (TMMGroup). Offering Munich an in-store music service: a musical themes' selection and a curated scheduling that combines hits of the moment and indie music of all time.
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Munich opens its flagship with LED panels
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