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Drim implements digital signage in its new flagship

Drim implements digital signage in its new flagship

The Drim toy chain opens its 'Superdrim' flagship with a digital signage circuit managed with the Waapiti digital signage platform. The shop located in the Glòries Shopping Center (Barcelona), has different screens that offer a renewed concept and more digital respect to a traditional toy store, in addition to a surprising decoration.

Superdrim is divided into 2 floors. On the ground floor, near the stairs, we find a 9- displays video wall of 55 inches that informs of the services, the offers and the sections.

On the top floor, we quickly find the robotics section, an area where the most adult audience will find their toy. In this section we find a 2 vertical displays video wall of 46" integrated into the furniture of one of the columns. This digital column has the aim of informing about robotics section, and at the same time serves to direct the customer flow to other sections of the store.

Outside Superdrim, there is a pitch 4 LED panel focused towards the stair’s area of the Glories shopping center, with the aim of capturing all the traffic of people entering from the parking lot.

Superdrim is a new store concept: it's more than a toy store. Superdrim is a unique experience and becomes a fun space for both: adults and children. The space of 1,200 square meters, which also has a big wheel in its interior, wants to consolidate itself as a leader in the childcare, toys and robotics sector.

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