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Digital catalogs for the 2015 campaign toys at Bonpreu-Esclat

Digital catalogs for the 2015 campaign toys at Bonpreu-Esclat

Bonpreu-Esclat 2015 toys campaign begins with an application created by Waapiti, in order to facilitate the consultation of the products at the point of sale and bring value to the shopping experience. The application will be available during December and January in 40 stores of the brand Bonpreu, Esclat and Orangután.

Second interactive catalogue

Following the success of the first campaign of garden furniture and summer 2015, Bonpreu-Esclat again rely on the Waapiti team to design and develop an interactive catalogue to show the products of their 2015 toys campaign “play with your imagination”.

Clear navigation and intuitive segmentation
To design the application it is based on the user needs when consulting a toy. Thus have been defined categories that allow be filtered out by age and price. As important innovation on the previous season, there is the option to choose the language of the application, between Catalan and Spanish.

Find your closer supermarket

Watch the interactive app video

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