Assistance in La Tienda del futuro in the eShow Madrid 2018
TMM group presents the latest news in La Tienda del futuro (Store of the future in english) during the eShow Madrid event held on September 26th and 27th. Once again, the team of TMM Group (Sonatsounds, BeAromic and Waapiti) has participated in the space of La Tienda del Futuro presenting the latest technological developments and digital content.
As a novelty of this edition TMM Group has presented its solutions in a transparent LED. This kind of transparent LED displays is characterized because we can see through the screen as opposed to normal LED display which are totally opaque. This is a decorative and attractive solution where creative contents mixed with transparency play an important role.
A screen with integrated face recognition camera was also shown on the stand. With this measurement technology we can collect data and content display metrics according to target, so that we can obtain a conversion ratio depending on the type of content and target, with the aim of establishing brand communication strategies.
Another novelty presented was an interactive application about allergenics. This type of solutions had already been presented in previous editions of eShow, because it’s increasingly necessary the need for interactive tools at the point of sale integrated with the client or e-commerce database. In this case, a catalog was presented to filter the products by allergens and designed for supermarkets with sections of unpacked products. This is an application that complies with the Spanish law “Ley de Información Alimentaria (1169/2011)”.
At the stand of TMM Group visitors could also try the application of wines with RFID, and know content strategies according to the location of screens, being able to see a sample of 55” and large format professional screens.
Participation in presentations and discussion table at eShow Madrid
During the eShow Madrid the TMM Group’s CEO, Gemma Cuscó, participated in the conference Más allá del online: la digitalización on-off más eficaz, where he explained the best content and technology strategies to revolutionize communication at the point of sale. In addition, the functionalities of Waapiti, the intelligent management and content distribution tool, were presented.
On the occasion of La Tienda del futuro space, and as has been done in recent editions in Barcelona and Madrid; was presented the Smart Retail summit by la tienda del futuro, a presentation of successful cases with customers. This ended with a discussion table among the members of La Tienda del futuro. TMM Group presented the case study of interactivity: the allergen catalog. At the end of the discussion table, the attendees were invited to test the application at the stand.
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