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Digital signage and sensory marketing in the first physical store of Kave Home

Digital signage and sensory marketing in the first physical store of Kave Home

TMM Group and its three commercial brands, Waapiti, Sonatsounds and Bearomic, - as specialists in technology, digital communication and sensory marketing- roll out a complete sensory experience in Kave Home’s first physical store located in Barcelona. TMM Group has integrated digital and sensory media in different areas of the store to improve the customer experience and strengthen the brand at the point of sale.

Kave Home is working on a digital signage strategy based on attractive content in display window, to attract customers into the store. Once inside, the goal is to inspire and to create a constant dialogue with customers to generate a good shopping experience.

Waapiti has installed different displays in strategic spaces of the store such as:

  • Display window: the goal is to attract the client into the store with promotional content and new launches. Waapiti has installed a 2.5m2 LED display panel of 4 mm pixel pitch.

  • Exhibition area with product promotions: In one column, it has integrated a 70cm x 1.80 cm LED display panel of 4 mm pixel pitch, as well as a 75 inches vertical display in the basement floor.

  • Cash boxes: 75 inches horizontal display behind the cash boxes. The aim is to reinforce the brand identity, increase traffic to the e-commerce and discover new furniture collections.


Through the WAAPITI platform for content distribution and content management, the client or his agency can manage the audiovisual content. As well as knowing player status through the alert system. Waapiti is a reliable technology where audiovisual contents - videos and music - are previously downloaded to the player, a fact that prevents silences or black screens in case of dropping internet connection.

Sonatsounds has worked on the brand's musical strategy: a concept based on different times slots and the public's affluence. Bearomic has created and developed the olfactory strategy of the brand. 

 

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